Food Executive A free forum for people who work with food

Let’s face it getting a customer into your restaurant can be hard enough. Getting them to come back on a regular basis takes real work sometimes. With an email database you will be able to market or remarket a customer to build future business. Simply asking for an email will not always net an address. Offering a reason for that email will certainly make a customer more likely to give their information.

Every year at the end of summer there is a local parade. For many of the businesses on Main street they take that Saturday and close up shop. No one is on Main street to shop they are on it to sit and watch the parade. But we decided to open. Heck we do not open in the mornings and we decided to open for this Saturday morning.

My family’s business has enjoyed the benefits of location. We are on the local historical Main Street. We are next to a Jewelry store that is popular in the area and across from a movie theater. Up till last week the only sign we had was our name and a logo painted on the window. Keep in mind this front window is a floor to ceiling 10 foot window. Yet the only way to see it is to look sideways at the window.

Selected by the editors of Chain Leader